The Marketing of Febreze

I am sick of these commercials and the fact that now more and more products are advertised as having the “fresh scent of Febreze”.

Seriously "Sensitive" to Pollution

The Marketing of Febreze
(and Other Ways We’ve Been Had)

The commercials and advertisements we see are almost all carefully crafted by teams of “scientists”so that they have the greatest impact possible, resulting in people believing that we NEED to buy and use these products for our lives to be complete.

Here’s how Febreze was marketed and we the people have been manipulated into buying and using an unnecessary and toxic product.

Some excerpts from an article well worth reading:

Febreze

How Companies Learn Your Secrets

By CHARLES DUHIGG

… “When they got back to P.& G.’s headquarters, the researchers watched their videotapes again. Now they knew what to look for and saw their mistake in scene after scene. Cleaning has its own habit loops that already exist. In one video, when a woman walked into a dirty room (cue), she started sweeping and picking up toys (routine), then she…

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2 responses to “The Marketing of Febreze

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