A great post by Molly from Sprue Story.
It’s September 13th, so let’s talk celiac awareness.
On second thought, I’ve already talked enough about celiac awareness. So let’s skip the talking and just draw it.
Currently, celiac awareness looks something like this:
Lots of people think they know a lot about celiac disease. When you say you have it, they nod knowingly, and you feel warm and understood and accepted and then—BAM—they hit you with, “It’s like lactose intolerance, right?”
The hopeless among us feel we haven’t made much progress in this regard. To them, ’tis the best of times and the worst of times: the age of gluten-free product development, but the age of celiac disease ignorance. As proof, they point to a Google Trends graph (below) illustrating the difference between growing interest in “gluten free” and static interest in “celiac disease.”
It’s…not a pretty picture. But, if I may remind you, Google has not existed forever…
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